Tuesday, January 26, 2010

Note: It's CASH--not CA$H

Stephen Milburn Anderson’s CASH (CA$H), starring Sean Bean and Chris Hemsworth, will release this Spring; announcement is placed on www.thefilmcash.com amidst concerns that fans will confuse Anderson’s CASH for a low budget film of the same name.

CASH (CA$H), starring Sean Bean (Lord of the Rings, Percy Jackson & the Olympians) and Chris Hemsworth (Star Trek, Thor), will release Spring of 2010, states the official website for the film (www.thefilmcash.com).

The clarification comes at a time when a low budget film of the same name, starring a cast of unknowns, has appeared online.

“We wish the other film good luck, and want to reassure Sean Bean and Chris Hemsworth fans that CASH, directed by Stephen Milburn Anderson, will release this Spring. You can expect an official announcement by early February,” said producer Naveen Chathappuram.

The film bearing the same name was previously titled “Bullets, Blood & a Fistful of Ca$h.”

One Sean Bean fan page suggests that the sudden name change may have occurred to “piggyback” off of marketing efforts and pre-release buzz on Anderson’s CASH; the film has already established a firm fan base
through an innovative marketing strategy.

“There’s been a lot of anticipation building up for CASH,” said blogger Carol at The Mighty Bean. “CASH will bring two hot and current actors, Sean Bean and Chris Hemsworth, together on one screen. The excitement has been building up for some time now.”

The film had a successful run at Cannes due to its marketing campaign, which will expand nationally once the release date and distributor is announced.

CASH is a quirky psychological thriller that explores the power money wields over humans. In CASH, the bad economy has taken a toll on Sam (Chris Hemsworth) and Leslie's (Victoria Profeta) marriage and finances. When the couple finds a suitcase full of cash, they think their luck will take a turn for the better... Until the strange and sinister criminal Pyke Kubic (Sean Bean) arrives at their doorstep, looking to collect what he believes is rightfully his. As Pyke leads Sam and Leslie on a tumultuous adventure through the streets of Chicago, each are pulled into a desperate spiral of deception and violence, all in the name of cash. Joining Anderson and Chathappuram is executive producer Prema Thekkek.

CASH is made by Three Good Men, in association with Immortal Thoughts, Golden Wings Cinema and Tomahawk Films.
Media 8 Entertainment, which produced and distributed the Academy Award winning Monster, acts as the World Sales Agent for the film.

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